Facebook is now educating new and small merchants about online businesses and advertising, while introducing their ad tools on the side.
With online shops being a huge hit, 3% of other small businesses advertise their products and services online in hope of gaining more customers and profit. Facebook took a huge part in helping small businesses flourish in the past few years as Facebook pages about small businesses were created, in return, approximately 645 million views and 13 million comments per week were made by small business clients.
These were all made possible by the small business education program spearheaded by Facebook itself. The program was launched in 2011 along with the U.S. Chamber of Commerce and the National Federation of Independent Business. Kirsten Bury from the Facebook’s small business team will hit the streets this weekend to raise awareness about Facebook’s marketing tools and the possibility of helping small business owners gain more profit through online advertisement.
Facebook, having been supported by huge companies with an extravagant amount of budget for online advertising, now features an easy and user-friendly marketing tools that are more affordable for small business owners. Facebook’s new ad tool offers a one-click targeting and automatic optimization to reach the most accurate prospect clients, part of their marketing tool is technology literacy to help small merchants cope with the basic technicalities of their ad program and also to aid them with the process of handling an online business.
Facebook hopes that they could help small businesses to flourish with their campaign on educating small merchants about online advertising and introducing easy to use marketing tools.
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