T-Mobile recently announced that it will offer a no-contract, $70/month plan, which features 4G data connections. This move comes in light of statistics showing a similar contract type was taken up by 46% of their newest customers.
In light of numerous companies such as Virgin Mobile, Tracfone or Cricket, offering pre-paid-plans, T-Mobile aims to be more competitive throughout this particular market. With more and more consumers preferring no-contract options due their cost-effectiveness, options and ease of use; larger carriers such as T-Mobile are starting to take note.
T-Mobile conveyed that their unlimited, no-contract data plan means that consumers will enjoy having no caps or overages all atop of a 4G network with expanded LTE coverage. This opportunity is expected to give T-Mobile an increased consumer base as it currently trails behind Verizon and AT&T. At a CES press conference, T-Mobile's CEO John Legere said T-Mobile wants to be your "Uncarrier." Legere also called shared data plans "Passe."
T-Mobile CTO Neville Ray announced that T-Mobile plans to expand its LTE to reach 120 million customers by the end of the year. LTE is the standard for high-speed, wireless data communication based on the GSM/EDGE and UMTS/HSPA network technologies. It offers enhanced voice quality, faster download speeds and low data transfer latencies among other benefits.
More cell phone users are moving towards no-contract options because there are no surprises, and they can change providers whenever they wish or even switch plans as needed. Additionally, they do well with teenagers who may exhibit tendencies to overuse their minutes. Knowing that you pay one fee up front, and that will be the end of it, seems to ease parents' minds. Furthermore, as the global economy continues to aim for recovery, a no-contract data plan may give consumers greater flexibility within an unstable world.
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